Cresta

Cresta sells voice agents and live coaching for contact centers, and Salesforce has agreed to buy it.

At a glance

Salesforce agreed to acquire itVerifiedAs of Nov 2, 2026Salesforce

Evidence notes

Evidence level: Verified, primary.
The price was not in Salesforce’s release. A press report put it near $2.7 billion.
Expected to close in the first quarter of Salesforce’s fiscal 2028. Price not disclosed in the release.

As of Nov 11, 2026

Who it's for: Contact centers with high call volume that want agents and coaching together.
Which channels does it cover?: Voice first: voice agents that take calls, plus real-time guidance for human agents and analysis of every interaction.
What can it actually do?: Salesforce says Cresta's voice agents resolve complex customer calls end to end, handle interruptions and work at enterprise scale.
Notable customers: Marriott, Comcast and Alaska Airlines, per Salesforce. Cresta's own case studies cite Brinks Home (transfers down 73%), Cox Communications (revenue per chat up 20%) and Aqua Finance (dollars collected per hour up 61%).
How big is the company?: Salesforce signed a definitive agreement to acquire Cresta on Nov 2, 2026. It expects to close in the first quarter of its fiscal 2028, pending regulatory approval. The release does not give a price; The Information reported about $2.7 billion.

Sources

What is Cresta?

Cresta sells voice agents and live coaching for contact centers, and Salesforce has agreed to buy it.

Who is Cresta for?

Contact centers with high call volume that want agents and coaching together.

How much does Cresta cost?

We have no price on record for Cresta. Check Cresta's site.

Does Cresta run locally or in the cloud?

Cresta runs in the vendor's cloud. You use it through chat apps and an API.

What are alternatives to Cresta?

Others on the Customer support shortlist: Sierra, Decagon, Fin, Salesforce Agentforce.

Show all 4 alternatives