Retool
App buildersRetool
Retool builds internal tools and AI agents on your own data, with enterprise security and self-hosting.
- Internal tools
- Self-hostable
At a glance
About $120M ARREstimatedAs of 2025-10Sacra
Evidence notes
- Evidence level: Estimated.
- The ARR is a Sacra estimate from October 2025. The valuation is from 2022.
- Sacra’s estimate for October 2025.
Key facts
As of Nov 11, 2026
- Who it's for
- Teams building internal tools on their own databases and APIs.
- What does it build?
- An AI-native app builder: describe an app and get a working one connected to your data. You can also deploy apps built in Lovable, Replit and other tools into Retool using its MCP server or CLI.
- What do the plans cost?
- Free for up to 5 users with 250 AI credits. Team: builders $10 a month annual ($12 monthly), internal users $5 ($7). Business: builders $50 ($65), internal users $15 ($18). Enterprise is custom and can be self-hosted.
- How does billing work?
- Per builder and per internal user each month, plus a pooled monthly allowance of AI credits. Agents are billed hourly, with up to 20 free hours a month. External users on Business are free up to 50, then from $8 a month.
- Hosting and backend
- Retool Cloud, or self-hosted in your VPC on Enterprise. Retool says self-hosted setup takes about 15 minutes via Docker.
- What does it connect to?
- Connects to databases and APIs and includes a PostgreSQL Retool Database. An MCP server and CLI deploy apps built elsewhere.
- Team and enterprise controls
- Business adds audit logs and rich permissions. Enterprise adds SSO, SCIM, 2FA, Git source control, granular roles and bring-your-own AI key.
- Who uses it?
- Sacra estimates about $120 million ARR in October 2025 and says Amazon, Brex and Coinbase run internal tools on Retool.
- How big is the company?
- Sacra lists a $3.2 billion valuation, which dates from Retool's 2022 Series C.
Common questions
What is Retool?
Retool builds internal tools and AI agents on your own data, with enterprise security and self-hosting.
Who is Retool for?
Teams building internal tools on their own databases and APIs.
How much does Retool cost?
Free for up to 5 users with 250 AI credits. Team: builders $10 a month annual ($12 monthly), internal users $5 ($7). Business: builders $50 ($65), internal users $15 ($18). Enterprise is custom and can be self-hosted. Checked against the vendor's pages on Nov 11, 2026. Plans change often, so confirm before you decide.
Does Retool run locally or in the cloud?
Retool runs in the vendor's cloud. You use it through chat apps and an API.
What are alternatives to Retool?
Others on the App builders shortlist: Replit Agent.